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The City Series

The City Series.

Our exclusive collection available at Footlocker.

The City Series is the meeting point between finance, design, and the city itself. It’s how we show that value doesn’t just live in charts or accounts, it lives in people and places. The collection studies how movement, money, and culture shape what we wear and how we see ourselves. The City Series is for those investing in themselves and the spaces that made them. It’s available now at sidemoney.co and in select Foot Locker locations Quartermaster, Parkwest, and 8 Mile while quantities last.

Learn more about The City Series.

Take a look at some of the Behind the Scenes of The City Series Collection. Take a look at our design process, see our booklet for our duffel bag, and see some content from our Footlocker Pop-up


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THE SIDEMONEY COMPANY

The Sidemoney Company

The Sidemoney Company is an experimental entity geared towards social commentary and financial literacy. Our goal is to confront societal issues, educate, and to start conversation solely using a narrative based upon currency.

The City Series

Exclusively At Footlocker

Shop The City Series

LAVI$H
LIVING

Explore Home

The City Series

Exclusively At Footlocker

Shop The City Series

LAVI$H
LIVING

Explore Home

The Sidemoney Company is an experimental entity geared towards social commentary and financial literacy. Our goal is to confront societal issues, educate, and to start conversation solely using a narrative based upon currency.

Money's universal.
That's the only language.

Sidemoney is an experimental think tank disguised as a streetwear brand. We speak in the world’s true language—currency—using it not as a commodity, but as a lens to tell stories about who we are, how we move, and the systems we live in. Every collection, every drop, is a dedicated statement: a blend of concept, craft, and culture meant to provoke thought and spark conversation.

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on all things SidemoneyGet the latest updates

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Grab yours before november 1st.

Bird season comes to an official end November 1st. Grab your bag before its gone forever.

Shop the bird season finale
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