Origins of Sidemoney
Sidemoney was founded in 2019 after nearly three years of preconcepts and research, driven by a desire to inject authenticity into the streetwear and fashion space—an industry often dominated by fast-paced, cookie-cutter, hypebeast culture. But Sidemoney is more than just a brand; it’s inspired by the very literal idea of “side money,” the hustle, and the grind that so many people know too well. We’re about ownership in an industry that too often profits off minority-based cultures while shutting those communities out—blocking them from access to money, talent, and the right to tell their own stories.
Rooted in the spirit of hustle culture, Sidemoney embodies a modern-day Robin Hood approach. We explore themes of equity and freedom, delivering raw, unfiltered messages that aren’t easily digestible but are necessary. Our apparel serves as a platform to have these difficult conversations in a more accessible way, using fashion to address issues of ownership, exploitation, and the relentless hustle required to claim what’s ours.
Money is at the core of everything we do. It’s not just about currency; it’s about power, control, and survival in a world where hustle culture is a way of life. Sidemoney ties our societal commentary to the concept of money, exposing the inequalities that keep some communities on the sidelines while others thrive. We’re here to challenge that system, reclaim ownership, and push for a world where equity and freedom aren’t just concepts, but realities everyone can achieve through their own hustle and grind.
"Money's universal, that's the only language" - Pusha T
Values that drive our mission
Education: We believe in empowering people with knowledge. By breaking down complex financial and societal issues, we aim to make these topics understandable and actionable for everyone.
Creativity: We use creative storytelling, metaphor, and prose to bring abstract concepts to life, making important discussions more engaging and relatable.
Advocacy: We’re committed to addressing social and financial inequalities, using our platform to highlight issues that often go overlooked and to inspire positive change.
Integrity: We maintain honesty and transparency in our content, ensuring that our stories are not only compelling but also grounded in truth and ethical principles.
Community: We foster a sense of belonging among our audience, encouraging open dialogue and collective learning, because we believe that together, we can drive meaningful change.
Our narrative revolves around currency
At Sidemoney, we focus on money because it touches every aspect of our lives. Money isn’t just currency; it’s a force that shapes society, influences relationships, and drives decisions. Whether it’s the gap between rich and poor, the pressure to succeed, or the pursuit of happiness, money is at the heart of these conversations. By exploring how money impacts our choices, our communities, and our values, we aim to shed light on issues that matter most. We believe that understanding money means understanding ourselves and the world we live in, and through this lens, we can inspire positive change.
We've thoughtful crafted our approach
Sidemoney uses narrative as a powerful tool to confront and explore societal issues, weaving metaphor and prose to illuminate how money influences every aspect of life. By crafting stories that blend real-world scenarios with imaginative elements, Sidemoney sheds light on topics like economic inequality, financial struggles, and the societal pressures tied to wealth. The brand’s use of metaphor helps to make complex issues more accessible, while its prose draws readers into the world where these challenges unfold. This approach not only sparks critical conversations but also encourages the audience to reflect on how money shapes their worldview, ultimately inspiring them to think differently and advocate for meaningful change.
A language many relate to.
Sidemoney’s work is a catalyst for societal change, boldly tackling the gritty realities of money and its impact on our lives. By diving deep into issues like income inequality, the barriers faced by marginalized communities, and the often-unspoken pressures of wealth, Sidemoney confronts the hard truths that shape our society. These discussions are vital because they challenge the status quo and reveal how deeply money influences everything from opportunities and relationships to systemic injustice. As champions of equity and fairness, Sidemoney uses its platform to spark conversations that demand attention and drive action. By bringing these raw and complex issues into the open, the brand empowers individuals to see beyond surface-level perceptions and advocate for a fairer, more just world where everyone has a chance to thrive.
Sidemoney’s work drives societal change by challenging the deeply rooted beliefs and systems that govern how money affects our lives. By shedding light on the disparities and injustices that often go unnoticed, Sidemoney encourages its audience to question not just their own financial habits but the larger structures at play. Conversations about money and social issues are essential because they uncover the power dynamics and inequalities that shape our world. When people start talking about these topics, they become more aware of the broader impact their financial choices and the economic systems have on others. This awareness is the first step toward creating a more just society, where fairness and equity are not just ideals but realities. Sidemoney plays a key role in sparking these critical conversations, pushing for a world where everyone has a voice in how society is shaped.
Get involved
We are always looking to connect to and build with our community. To learn more about supporting The Sidemoney Company, purchasing products, contributing to discussions, or attending events, please reach out to us